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Grace Hamlin Florida blogger

Grace Hamlin

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www.GraceHamlin.com

July 25, 2022 · In: Life, Small Businesses

It’s day one of GraceHamlin.com and I’m so glad you’re here! Whether it’s your first visit or one of many, I hope you how much of a privilege it is for me to be able to share and connect with so many incredible women each day.

Photo Credit: Jessie Roffer Photography
Dress By: Mestiza New York

When I started writing at GoingByGrace.com and posting on Instagram three years ago, I couldn’t imagine what would be in store. I don’t think most of us could’ve foreseen all the changes that have been brought on by the collective challenges of the last two years and counting. And through it all, I was glad to have this outlet and am thankful to have been able to grow alongside so many sincere and enthusiastic supporters. 

It was time to freshen things up a bit, and so I worked with Kate Hammer, first as a consultant to help me hone in on my vision and the priorities of this enterprise. Then to help with creating branding imagery that felt like me. That’s where Meg Mason stepped in to pull it all together with two goals in mind. First, to freshen up my website and bring the branding work to life. And second, to get a GoingByGrace newsletter up and running. So now you can sign up to receive the first newsletter coming right up in August! 

Much like when I first started, I don’t know where we’ll be in three years, but my hope is that this update makes it easier to navigate, read, shop, and stay connected. Seeing it all come together as I typed in GraceHamlin.com was a pinch-me moment. But what I love even more is knowing that I didn’t do it alone, and in fact got the chance to work with two more talented and creative women, who I’m happy to feature! 

Meg Mason Creative

Meg Mason Creative offers strategic creative services for bloggers, influencers, and female-owned small businesses to help develop and expand your brand across multiple platforms. Meg was formerly the co-founder and CEO of a small women’s boutique and is currently active in blogging and social media influencing. Through these experiences, Meg has discovered first-hand how difficult it is for content creators and small businesses to “juggle it all”. Influencers and brands are expected to post constant content on social media, write blog posts, create commissionable links on multiple platforms and produce powerful email marketing. Oftentimes, doing it all on your own simply isn’t feasible. That’s where Meg Mason Creative steps in. Everything from a website refresh, to LTK support, SEO-focused blog writing, email marketing, content creation, and consulting. 

Meg’s client list is currently full, but you can email her at meg@lifeinamasonjar.com to get on her waitlist today!

Kate Hammer Consulting 

Kate is a woman of many talents, and with her 1:1 consulting she helps you focus on six things to help you grow your confidence and sharpen your vision for your brand or business. 

Business Strategy: Once you know your mission, it’s time to take it and apply it to an overarching business strategy. This is where you set intentional goals in specific timeframes, with action steps to make them a reality so that every decision you make has a purpose to it.

Branding: Branding is about more than just the colors you like. It’s about the kind of message you send to the world. It’s who you are. A cohesive brand allows people to easily decide if you’re what they’re looking for or not (and because of it, it’s more likely that you are).

Website & Email: Your website is your digital home base, created to bring your mission, strategy, and branding together. When it does, every part of your website has an explicit purpose that serves and engages your customer. Your website also should include a place to collect emails, so that you can meet your customers where they’re at every single day: their inboxes.

Collateral: Collateral is comprised of business cards, notecards, invoicing, etc. where your brand is carried through. Each piece should link back to your website, where customers can get the most comprehensive view of who you are and what you offer. Your customers should be in your world whether viewed in digital or print. Your collateral should support continuity.

Social Media: The final step is to utilize social media as an opportunity to bring in and connect with customers. The content you create and connections you build should always lead back to your website. The social media landscape is always shifting and therefore should not be treated as a  landing place. Imagine these platforms as doors to welcome in guests.

You can head to Kate’s website to learn more and get in touch with her to see what services are the best fit for your goals. 

By: Grace Hamlin · In: Life, Small Businesses

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It is a dream come true to collaborate with @smock It is a dream come true to collaborate with @smockedauctions on such a fun project! Given our preference for resort wear, and enthusiasm for matching with our littles, we can't wait to show you what all is to come with this special brand that we've shopped since day one of being mamas! We can tell you that you'll feel ready to plan a vacation, or staycation, and make sun kissed memories with your favorite people. So now all you have to do is stay tuned for updates, and decide where you're going to go! ☀️🐚 🌴
She taught me to try and leave everyone and everyt She taught me to try and leave everyone and everything better than I found it. 

To value spontaneity and adventure. 

To love reading, and more reading, and appreciating the privilege of getting to know good characters, and new worlds. 

I love blue and white because of her. 

And I am the way I am because of this sweet woman and it's her birthday! I love you Mom, and hope this year is everything and more. And I can't wait to celebrate the best way we know how when I get back, hibachi style of course 🔪 👨‍🍳 🍤
Here's a peek into my experience shopping at the @ Here's a peek into my experience shopping at the @migolondrina store to pick out some custom dresses! Totally a must if you're in the Dallas area, but they are also so helpful for remote and out of town shoppers!
My earrings I wore to last night's BINGO event to My earrings I wore to last night's BINGO event to launch the new Matte Gel Couture Polish by @essie matched the embroidered linens they so kindly gifted with our 💅 goodies, which I took as good luck sign! I loved spending the evening with @melissasmrekar and our winning table mate (in more ways than one 💜) @lomurph at the most thoughtful event hosted at @thecharles by @alison.carter and company!! I even got to see my fellow SMU Kappa sister, @maryahafner who also took home a "Matt" (head to my stories if you don't know what I mean 😉) 

I'm loving the texture and updated feel this top coat is giving my manicure, and thrilled to finally get to try @downloadcherry 

Now how many hours until one of my girls steals my new polish?!? 😆
Fellow @lillypulitzer lovers get ready because thi Fellow @lillypulitzer lovers get ready because this Saturday, coming exclusively to @thepaperstore is a one-of-a-kind collection with the iconic brand! 

It'll be available in one of their 100 locations throughout the Northeast and Florida, just in time for back-to-school! 

I can't wait to see what styles they have coming our way and if you want a sneak peek, then head to the link in my bio and sign up! 

#thepaperstore #lillypulitzer #summerstyle #summerinlilly #onlyatthepaperstore
What do they put in the water in Texas? Possibly t What do they put in the water in Texas? Possibly tequila 😆 but in all seriousness, I lived in Dallas from 2005, to fairly recently when we moved back to Florida in 2018. And even though I'm a born and raised Floridian, so much of my heart feels like Texas is my home. Margaret however is a Texan by birth and she tells everyone who will listen, which seems pretty Texan of her (in the best way). 

We're here with the girls this week, seeing our special people, and of course I packed two of my favorite Texas brands, @sunshinetiendashop and @susanshaw that are both lead by stylish and talented women. 

You can shop my accessories by following me on @shop.ltk or head to my stories! 

📸 @alisiathompson_photo

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